Most advice for raising money focuses on storytelling. In the case of equity fundraising, paint a big picture with the right team and timing, and watch the dollars roll in (and equity and optionality roll out). 

When preparing to raise debt, you’ll want to focus on your numbers. Unlike Angels, Seed Funds, and VCs, lenders rely primarily on the underlying numbers of your business to make funding decisions. The numbers tell the story, not your deck or elevator pitch.

It’s essential to make sure you can show your business in the best possible light to a potential lender. You’ll need to know your numbers and set proper business expectations. Don’t focus on fairy tales and unicorn dreams – lenders want to hear and understand your business facts.