I’ve focused on helping businesses understand their money and determine how to best navigate the complex world of business financial services. And despite all the progress over the last three decades, we’re still very behind in educating and helping business owners easily and digitally manage their corporate finances.

Measuring Sales Efficiencies

March 05, 2017 by J Garcia in Unit Economics

These metrics are all good tools to understand sales efficiency. While they are all helpful, the metrics might become more or less critical depending on the business stage.

Lifetime Value Metric

March 05, 2017 by J Garcia in Unit Economics

This critical metric aims to calculate the total value of a single customer relationship. Of course, the calculation can be different for every company, but here are some high-level examples of how you might calculate it based on your type of company.

Churn, Baby, Churn

March 05, 2017 by J Garcia in Unit Economics

Simply put, churn is existing business lost. You can measure churn based on customer count or revenue.

Monitoring churn is an integral part of a business and can offer extraordinary insights into target markets.

Cost of Acquiring Customers

March 05, 2017 by J Garcia in Unit Economics

Companies often overly focus on top-line growth at all costs, but monitoring the costs of a single user/customer should be a priority. CAC will help you identify that your business needs more investment in sales/marketing and which customer segments should be your focus.